The Indian Premier League wanted to simplify and modernise their brand so it could speak to a wider global audience. The evolution included a more cohesive colour palette, a streamlined and more recognisable graphic style and a suite of updated and new logos. The refreshed branding was rolled out across all marketing, signage, stadium LEDs, player shirts, uniforms, merchandise, trophies, broadcasting, digital and print advertising. It is now a strong, iconic and recognisable brand.

brand refresh / colour palette / logos / graphic assets / application