KOIA is a beauty and wellbeing spa who believe that beauty is inseparable from a healthy mind and body. Their branding communicates this philosophy through images of natural materials with elements of transparency or layers. Chinese wellness therapies play a big part in KOIA’s offering and bespoke treatments, they also inform their logo which takes inspiration from the unique marks and stamps from ancient Chinese woodblock printing.

branding / guidelines / website concepts / stationery / treatment brochure